The hunger for ‘content’ is keeping us culturally stuck - FT中文网
登录×
电子邮件/用户名
密码
记住我
请输入邮箱和密码进行绑定操作:
请输入手机号码,通过短信验证(目前仅支持中国大陆地区的手机号)。如果该手机号尚未注册,将自动创建 FT中文网账号。短信可能需要几分钟送达,验证码15分钟内有效,请耐心等待:
请您阅读我们的用户注册协议和隐私权保护政策,点击下方按钮即视为您接受。
FT商学院

The hunger for ‘content’ is keeping us culturally stuck

The algorithms of the distraction economy are feeding us what we already like, creating a loop with no progress
00:00

{"text":[[{"start":8.18,"text":"Elon Musk — he who showed up to the first cabinet meeting of Donald Trump’s second term wearing a “TECH SUPPORT” T-shirt, a Tesla belt buckle and a Maga hat — would like to talk to us about fashion. "}],[{"start":21.97,"text":"“Fashion in 2026 still looks like 2006,” he posted on his social media platform, X, last week. “Time for change!” It wasn’t the first time that the near-trillionaire (and parody T-shirt-and-suit devotee) has pronounced on the stagnation of style; he made similar comments on The Katie Miller Podcast in December."}],[{"start":45.72,"text":"But while in fashion terms Musk is what one might refer to as an NPC (a gaming term denoting a “non-player character”), it is hard to disagree. Take a look at footage of any major western city from 2006 and you will see very little difference from the way people look today. If we were to teleport back, the only thing we might find unusual would be people looking at each other rather than at their smartphones."}],[{"start":73.75,"text":"And yet, had we time travelled further back, to the big-haired, shoulder-padded, shell-suited and pixie-booted 1980s — the difference would have been stark. Things would look “retro” in a way that 2006 simply does not. In fact, while it is easy to think of a defining style from every decade from the 1950s to the 1990s, it is much harder after that. Sure, there might be reasonably distinctive “Y2K” fashions — Juicy Couture velour tracksuits, unacceptably low-rise jeans, over-straightened hair — but from the latter part of that decade until now, we have stalled. "}],[{"start":118,"text":"This sartorial stagnation is part of a broader cultural slackening across the board — from the prevalence of prequels and sequels in cinemas to the enduring popularity of decades-old TV shows like The Office and Friends, or the dearth of new music genres. The biggest-selling artist of 2025, Taylor Swift, released her first album 20 years ago. Modern K-pop stars riff heavily off the styles, sounds and choreography of American girl and boy bands from the 1990s."}],[{"start":153.94,"text":"The most popular musicians of the 1960s, ’70s and ’80s experimented with time signatures, key changes and recording techniques in a way that only niche artists would dare to — or their record labels would allow them to — now. "}],[{"start":172.28,"text":"One of my favourite albums, the British electronic producer Aphex Twin’s Selected Ambient Works, 85-92, wouldn’t sound dated if it were released today, more than four decades after some of its tracks were recorded. Imagine saying the same when it was released in 1992, about music recorded between 1952 and 1959 (think Elvis Presley, The Everly Brothers). Some of that is down to technological advances, sure; most is due to the rapid evolution of music in those heady decades."}],[{"start":209.22,"text":"What’s going on? Is it possible that we have tried out all the ideas about fashion, music and other cultural forms, to the point that there are fewer new ones to come up with? Is it because we have had, until now, such a prolonged period of relative peace? Or can we blame it, like everything else, on the internet, and in particular smartphones and social media? "}],[{"start":232.26,"text":"It can feel a little too easy to put all our political, social and cultural ills down to today’s twin bogeymen. And yet, given that our cultural stagnation seems to have really set in around the time they both hit the mainstream (Facebook opened to the general public in 2006; the iPhone was released in 2007), it is hard not to see these things as inextricable. "}],[{"start":261.7,"text":"I will never forget the first time I realised I was at a “Facebook party”. It was in 2008 and it was deathly boring. People weren’t there to have a good time; they were there to take images that convinced other people they were having a good time. "}],[{"start":277.69,"text":"It was around then that “content” started to replace cultural output. And it is the need for such “content” to feed the ever-hungry algorithms of the distraction economy that has, more than anything else, produced this state of being stuck. Nobody — not film studios, not record companies, and not even we as individuals — is willing to take risks anymore. If you do, the all-powerful algorithms of the attention economy punish you. "}],[{"start":309.43,"text":"The problem is that these algorithms are by their nature backward-looking: they serve us content based on what we have already liked. And so we keep on being fed the same diet. We talk a lot about AI slop, but often it’s simply regurgitating the human-generated slop already out there. And so we find ourselves in the grips of what Theodor Adorno might have called a “mimetic regression” — and a ferocious one at that. We must fight back against our algorithmic overlords. If we don’t, we might be stuck in a risk-averse, slop-filled, cultural feedback loop forever."}],[{"start":355.7,"text":""}]],"url":"https://audio.ftcn.net.cn/album/a_1774856416_4808.mp3"}

版权声明:本文版权归FT中文网所有,未经允许任何单位或个人不得转载,复制或以任何其他方式使用本文全部或部分,侵权必究。

一周展望:美联储会释放加息信号吗?

投资者还将关注欧洲央行是否会对法国的局势采取行动,以及日本央行是否会明确支持市场对利率路径的预期。

学生担心AI即将毁掉他们的未来

大型科技企业引发的变革,及其对就业前景的影响日益令年轻人感到焦虑和愤怒。

FT民调:美国选民担忧特朗普执政期间的腐败问题

随着中期选举临近,美国人将腐败与生活负担危机联系起来。

丰田在人形机器人竞赛中迎战特斯拉和中国

丰田正将二十年来在机器人领域的研发成果商业化,进军智能机器人市场,并与特斯拉、小鹏和现代展开竞争。

空客将与贝宜系统就参与全球作战空中计划战机项目展开谈判

与法国、西班牙的竞争性未来空战系统(FCAS)合作项目破裂后,德国正考虑加入英国、意大利和日本的项目。

奥迪将在美国建厂,投资40亿美元以应对关税

这项举措是在特朗普于佐治亚州举行的集会上宣布的,正值这家汽车制造商及其母公司大众寻求减轻总统加征关税的压力。
设置字号×
最小
较小
默认
较大
最大
分享×