The hunger for ‘content’ is keeping us culturally stuck - FT中文网
登录×
电子邮件/用户名
密码
记住我
请输入邮箱和密码进行绑定操作:
请输入手机号码,通过短信验证(目前仅支持中国大陆地区的手机号):
请您阅读我们的用户注册协议隐私权保护政策,点击下方按钮即视为您接受。
FT商学院

The hunger for ‘content’ is keeping us culturally stuck

The algorithms of the distraction economy are feeding us what we already like, creating a loop with no progress
00:00

{"text":[[{"start":8.18,"text":"Elon Musk — he who showed up to the first cabinet meeting of Donald Trump’s second term wearing a “TECH SUPPORT” T-shirt, a Tesla belt buckle and a Maga hat — would like to talk to us about fashion. "}],[{"start":21.97,"text":"“Fashion in 2026 still looks like 2006,” he posted on his social media platform, X, last week. “Time for change!” It wasn’t the first time that the near-trillionaire (and parody T-shirt-and-suit devotee) has pronounced on the stagnation of style; he made similar comments on The Katie Miller Podcast in December."}],[{"start":45.72,"text":"But while in fashion terms Musk is what one might refer to as an NPC (a gaming term denoting a “non-player character”), it is hard to disagree. Take a look at footage of any major western city from 2006 and you will see very little difference from the way people look today. If we were to teleport back, the only thing we might find unusual would be people looking at each other rather than at their smartphones."}],[{"start":73.75,"text":"And yet, had we time travelled further back, to the big-haired, shoulder-padded, shell-suited and pixie-booted 1980s — the difference would have been stark. Things would look “retro” in a way that 2006 simply does not. In fact, while it is easy to think of a defining style from every decade from the 1950s to the 1990s, it is much harder after that. Sure, there might be reasonably distinctive “Y2K” fashions — Juicy Couture velour tracksuits, unacceptably low-rise jeans, over-straightened hair — but from the latter part of that decade until now, we have stalled. "}],[{"start":118,"text":"This sartorial stagnation is part of a broader cultural slackening across the board — from the prevalence of prequels and sequels in cinemas to the enduring popularity of decades-old TV shows like The Office and Friends, or the dearth of new music genres. The biggest-selling artist of 2025, Taylor Swift, released her first album 20 years ago. Modern K-pop stars riff heavily off the styles, sounds and choreography of American girl and boy bands from the 1990s."}],[{"start":153.94,"text":"The most popular musicians of the 1960s, ’70s and ’80s experimented with time signatures, key changes and recording techniques in a way that only niche artists would dare to — or their record labels would allow them to — now. "}],[{"start":172.28,"text":"One of my favourite albums, the British electronic producer Aphex Twin’s Selected Ambient Works, 85-92, wouldn’t sound dated if it were released today, more than four decades after some of its tracks were recorded. Imagine saying the same when it was released in 1992, about music recorded between 1952 and 1959 (think Elvis Presley, The Everly Brothers). Some of that is down to technological advances, sure; most is due to the rapid evolution of music in those heady decades."}],[{"start":209.22,"text":"What’s going on? Is it possible that we have tried out all the ideas about fashion, music and other cultural forms, to the point that there are fewer new ones to come up with? Is it because we have had, until now, such a prolonged period of relative peace? Or can we blame it, like everything else, on the internet, and in particular smartphones and social media? "}],[{"start":232.26,"text":"It can feel a little too easy to put all our political, social and cultural ills down to today’s twin bogeymen. And yet, given that our cultural stagnation seems to have really set in around the time they both hit the mainstream (Facebook opened to the general public in 2006; the iPhone was released in 2007), it is hard not to see these things as inextricable. "}],[{"start":261.7,"text":"I will never forget the first time I realised I was at a “Facebook party”. It was in 2008 and it was deathly boring. People weren’t there to have a good time; they were there to take images that convinced other people they were having a good time. "}],[{"start":277.69,"text":"It was around then that “content” started to replace cultural output. And it is the need for such “content” to feed the ever-hungry algorithms of the distraction economy that has, more than anything else, produced this state of being stuck. Nobody — not film studios, not record companies, and not even we as individuals — is willing to take risks anymore. If you do, the all-powerful algorithms of the attention economy punish you. "}],[{"start":309.43,"text":"The problem is that these algorithms are by their nature backward-looking: they serve us content based on what we have already liked. And so we keep on being fed the same diet. We talk a lot about AI slop, but often it’s simply regurgitating the human-generated slop already out there. And so we find ourselves in the grips of what Theodor Adorno might have called a “mimetic regression” — and a ferocious one at that. We must fight back against our algorithmic overlords. If we don’t, we might be stuck in a risk-averse, slop-filled, cultural feedback loop forever."}],[{"start":355.7,"text":""}]],"url":"https://audio.ftcn.net.cn/album/a_1774856416_4808.mp3"}

版权声明:本文版权归FT中文网所有,未经允许任何单位或个人不得转载,复制或以任何其他方式使用本文全部或部分,侵权必究。

四名俄罗斯银行家如何从欧盟制裁中牟利

俄罗斯因乌克兰战争遭到西方反制而陷入震荡之际,俄罗斯天然气工业银行卢森堡分行的俄罗斯高管却从中获利。

Lex专栏:贸易阻滞让集装箱航运业获喘息之机

海上运输受阻以及陆路运输瓶颈,正将运价推高至远超行业盈亏平衡线的水平。

温水煮青蛙式的美国债务危机

不断上升的赤字和偿债成本似乎已不再具有让财政恢复审慎的力量。

巴西昔日石棉小镇期待稀土带来新活力

位于巴西腹地深处的小镇米纳苏,成为美国在稀土领域摆脱中国主导地位计划的关键部分。

Z世代用TikTok拯救父母的时装店

Z世代用TikTok等社交媒体为父母经营的时装店吸引年轻顾客,帮助其走出困境。

加拿大企业担心特朗普关税引发“下行压力漩涡”

美加贸易战再起,与美国有业务往来的加拿大企业承受痛苦,面临不确定性。
设置字号×
最小
较小
默认
较大
最大
分享×