Trump Media pitched $100,000 monthly fee for fast feed of president’s posts

{"text":[[{"start":15.7,"text":"Donald Trump’s social media company has discussed charging traders and investors as much as $100,000 a month for faster access to the US president’s posts on his Truth Social platform."}],[{"start":28.1,"text":"Trump Media & Technology Group has quoted the six-figure monthly sum in talks with prospective buyers of the “Truth API” data service, according to people familiar with the matter. "}],[{"start":38.95,"text":"Proprietary trading firms and hedge funds pay huge sums for ultrafast data feeds because every millisecond counts when reacting to market-moving news. Trump often makes major announcements on Truth Social that trigger huge fluctuations across global markets. "}],[{"start":55.300000000000004,"text":"The announcement on Thursday of the API product sparked a backlash on Wall Street as traders and investors digested the prospect of having to pay a company tied to the president for market-moving information. "}],[{"start":68.30000000000001,"text":"“People will pay because they have to,” said an executive at a hedge fund. “If you’re behind on that news, you’ll get crushed.”"}],[{"start":null,"text":"

"}],[{"start":75.20000000000002,"text":"TMTG, which is majority owned by the Trump family, controls Truth Social. The company did not respond to multiple requests for comment. "}],[{"start":84.30000000000001,"text":"Trump and his sons have amassed tremendous wealth since he returned to office last year, including trading on assets and industries backed and promoted by the president. Earlier this month Trump’s financial disclosures showed he had earned more than $2bn in 2025, primarily from cryptocurrency ventures."}],[{"start":103.75000000000001,"text":"With 12.9mn followers on Truth Social, the president frequently posts updates on the biggest issues in current affairs, including the war with Iran and other geopolitical events, which regularly move financial markets. "}],[{"start":117.95000000000002,"text":"A pitch sheet circulated by TMTG to promote Truth API, seen by the FT, lists 10 “documented market-moving posts” from the president’s Truth Social account."}],[{"start":129.05,"text":"On April 9 2025, for example, the document says Trump’s “THIS IS A GREAT TIME TO BUY!!!” post “restored” $4tn to the market capitalisation of the S&P 500. "}],[{"start":142,"text":"Trump’s post in early June that the US would hit Iran “very hard tonight” caused a 6 per cent intraday jump in oil prices, the document says."}],[{"start":150.85,"text":"“When @realDonaldTrump Truths, the world reacts,” the document continues. “No comparable signal exists. No official API has ever been offered. Until now.”"}],[{"start":162.1,"text":"Trump has also touted specific stocks, complimenting companies such as Nvidia and Apple and fuelling rallies in their share prices. "}],[{"start":170.54999999999998,"text":"More recently after the outbreak of the war with Iran, Trump posted on March 23 that there had been “very good and productive conversations with Iran”, sending oil prices falling sharply."}],[{"start":183.64999999999998,"text":"The pressure to buy faster access to those posts will increase if traders and hedge funds start purchasing the new feed as firms worry that rivals could get an edge on them, although not every financial institution will need access to fast and machine-readable data for its strategies. "}],[{"start":201.45,"text":"Social media platforms such as X also offer data feeds to algorithmic traders through financial terminals such as Bloomberg. TMTG expects the feed to provide coverage 24 hours a day and seven days a week."}],[{"start":214.85,"text":"The general public would not notice the difference in speed between Truth API and updates on Truth Social itself because Truth API would give an advantage of “milliseconds” to customers of the feed. "}],[{"start":227.75,"text":"“Milliseconds is a big deal in this world, high-frequency trading firms and systematic quant hedge funds would definitely want this product,” said the chief executive of a US market infrastructure company. "}],[{"start":247.04999999999998,"text":""}]],"url":"https://audio.ftcn.net.cn/album/a_1784330988_8206.mp3"}