This article only represents the author's own views.
（作者：阳歌，本文仅代表作者个人观点）
After establishing itself as a social media powerhouse in the Middle East and North Africa (MENA), Yalla Group Ltd. (YALA.US) is looking to take its act to the next level in 2025 by building on its strong foundation in the region’s gaming sector.
成为中东和北非(MENA)社交媒体巨头后，雅乐科技(YALA.US) 计划依托其在当地游戏行业中的坚实基础，在2025年迈向新的高度。
It began its journey eight years ago, and over that period has built up a base of mostly casual gamers and social app users that crossed the 40 million threshold in the third quarter, according to its latest results released on Monday. Now, it’s strengthening its position by building up a pipeline of mid- and hardcore games, while also teaming with local organizations across the region to stage live tournaments to further boost its brand among serious gamers.
公司成立于八年前，成立以来，其积累了主要由休闲玩家和社交用户组成的用户基础。根据周一发布的最新业绩，其三季度用户数量突破4,000万大关。公司计划通过打造中核和硬核游戏产品线来巩固其地位，并与本地机构合作举办现场游戏赛事，以进一步提升在硬核玩家群体中的品牌影响力。