Online fraud from software masquerading as genuine consumers is forecast to cost marketers up to $7bn this year — but the industry is finding such crime very hard to combat and even to detect, says Robert Cookson.
net income|净收益；收益净额
resurgence|复活；再现[rɪ'sɜːdʒ(ə)ns]
phase|时期；相位[feɪz]
nimble|聪明的；敏感的['nɪmb(ə)l]
franchisee|特许经营人[,fræntʃaɪ'ziː]
out of the woods|脱离险境；脱离困境
Devotees love spreadsheets for their directness. You click the formula that you want, edit it instantly and it updates, live. But their use can also lead to problems.
What drew jazz musicians like Miles Davis and Chet Baker to a twinkly tune from Disney’s ‘Snow White’? And what became of the child star who first sang it? Lilian Pizzichini traces its history